The primary role of the BDA at HIAV is to manage all internal sales generated from customers contacting the Company via the telephone, email or internet. In addition, the BDA is expected to maintain the Company presence on the internet and social media with product and news information. It is also expected that the BDA will develop direct marketing and sales skills to find and win new business opportunities in our target markets.
The role is target based, targets will be agreed at regular intervals and the BDA is expected to at least achieve these targets and on regular occasions exceed them. This a business to business role. The target markets will be defined by the MD in terms of the size, location and business activity of the organizations in those markets.
As this is fundamentally a sales and marketing role, the BDA will be expected to acquire and develop relevant sales and marketing skills and keep them updated. Additionally, as the products and solutions HIAV sell are technical it is essential that the post-holder has a basic understanding of technology and works to enhance relevant technical knowledge and skills and keeps informed of developments in the industry.
As with all sales & marketing roles the BDA will be required to keep records of activity, customer and prospect encounters and ongoing sales opportunities. Selling will require the use of a solution sales approach. The winning of new business will require the creation of technical designs and sales proposals.
The role is mainly office based. From time to time meetings with customers and prospects will occur at their premises.